Why Your Photography Website Should Have a Blog

This episode explains why photographers should incorporate blogs into their websites, emphasizing that blogging is essential for SEO success.

Proof of Execution

Modern clients expect comprehensive evidence of capability. Rather than limiting portfolios to curated selections, a blog lets you go into detail about your work, giving people a reason to stay on your site, especially important for commercial clients needing diverse content.

Authority and Google Rankings

Blogging increases website authority through better engagement metrics. More content leads to longer visits and better bounce rates, signaling expertise to search engines. Adding long-tail landing pages and blog posts can move a site from deep in the results to the first page for competitive local terms.

Long-Tail Keyword Strategy

Blog posts target specific, less-competitive phrases. Broad terms face heavy competition, while niche queries offer better ranking opportunities with dedicated content.

Action Items

1. Establish a blog if one doesn't exist
2. Draft posts for past projects
3. Use long-tail keywords in titles
4. Backdate publication dates to match original shoot dates

Archive episode. Original audio is no longer hosted; show notes are preserved here.