Managing Your Google My Business Listing

This episode covers the role of Google My Business listings in SEO strategy, often overlooked by photographers focused solely on website optimization.

Claiming and Verifying

Search Google for your business name. If no listing exists, create one; if one does, claim ownership. Google verifies via a postcard to your physical address, a process that takes several weeks. Do this immediately to prevent others from hijacking your business information.

Maintaining Current Information

Keep address, hours, and service areas current. Add behind-the-scenes videos, studio photos, team members, and service offerings.

Creating Fresh Content

Use the dashboard's quick-create buttons for posts and photos. Commercial photographers should curate a portfolio set; portrait and wedding photographers can upload highlights more frequently. Every time you post a new blog, create a matching post on your listing.

Encouraging Reviews

Request reviews through post-shoot email automation. Reviews establish social proof and signal authority to Google's ranking algorithms.

Messaging

The mobile app enables messaging by default; disable it if you prefer consolidating communication through your studio-management system.

Archive episode. Original audio is no longer hosted; show notes are preserved here.