SEO Best Practices for Photography Websites

This guide outlines five essential on-page SEO strategies for photography websites, moving beyond outdated meta-tag approaches.

1. Organize Your Site Hierarchy

Create a naturally flowing navigation structure using forward slashes and hyphens, for example /wedding-photography/prices rather than /weddingphotographyprices. Group related content together.

2. Identify Best Keyword Phrases

Use Google's free Keyword Planner to research the terms people actually search. Map them to your navigation tree to build your keyword-phrase hierarchy. Replace jargon like "investment" and "rates" with "price" or "pricing" based on real search volume.

3. Write Simple, Unique Titles

Each page title should match that page's top keyword phrase and appears as large text in search results. Avoid overly creative titles.

4. Use Headings Strategically

One H1 per page matching the title, with H2 headers for sections and secondary keyword variations in subheadings.

5. Craft Meta Descriptions

Write unique descriptions for major pages, incorporating keyword variations naturally, as they appear as search snippets.

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