Adobe Just Announced an AI Feature That Will DESTROY a TON of Jobs
Oct 12, 2023 · 3:15
Adobe just announced a forthcoming feature to its Firely AI engine that will eliminate a lot of photography jobs in the next year or two. It was presented as a footnote in their Keynote address at Adobe MAX 2023.
IN THIS VIDEO: Adobe Firefly: https://www.adobe.com/sensei/generative-ai/firefly.html
Video Transcript
is Adobe actively trying to kill the creative Industries yesterday at its Adobe Max conference in their keynote they introduced a lot of AI features which yes are going to be beneficial and uh kill a lot of the mundane tasks that we have to do and make our work a lot more uh productive and efficient but the most important thing and I don't think anybody even noticed it was presented as a footnote it was literally the last thing shown in the keynote speech and this is it right here and last but not least we're going to empower you to easily train a private model extension or set of private model extensions for yourself for yourself or your company so that you can capture the style the brand or the content that you typically generate so what gets generated is truly unique to you or your company so pretty soon companies are going to be able to use Firefly to train AI models and just give it photographs of their vehicles of their products of like let's let say you own Jeep and you need photographs of a Jeep up on a mountain or Jeep uh on riding a glacier or Jeep running through water like you're going to be able to do that you're not going to need a photographer to do it as long as you have built and trained the AI model to recognize exactly what your Jeep looks like you can see here they already did it with an SUV that and and Firefly got that SUV perfect and just put it into a number of different scenarios so photographers who do this kind of work you better start looking for other work and you better start investing in Adobe stuff because that's going to replace your job so you need to start looking into different genres of Photography to make a living the employees at Adobe already know and are concerned about this that the product they're making might actually replace the people who buy the product if those people don't exist then who's buying the product who where's that money coming from where's that annual subscription money coming from and yeah you saw my face on the screen they used a couple of my clips and yes I got paid for my face to be on the screen I got paid well I didn't get paid enough enough to pay my rent but I got paid enough to like buy an adobe subscription for 2 years but that doesn't matter so I'm just curious what do you think is happening what do you think Adobe is going to do what do you think is going to happen to your work and your workflow when companies can train an AI model to do the work that you already do and they don't need you anymore is Adobe putting you out of work I just I don't understand it and even in those clips they showed like from that full video that I have on my YouTube channel I talked about how much like I don't understand it and someone left a comment on that video on my YouTube channel saying that this video was played at an all staff meeting at Adobe I don't know the context of what it was played but Adobe definitely watch that video so I don't know I don't know I want to know what you guys think so if you're a photographer who does photograph cars does photographed product things like that that are going to be very easy to replace you need to start looking at expanding your portfolio now you you need to do more test shoots you need to expand the the realm of what you're doing if you photograph products start photographing your products with real people although like man you could take the product and generate a person in a I just don't know I don't know like let me know let me know uh subscribe for more thanks
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