What Does Your Brand's Voice Sound Like?

This episode explores how to define and establish a consistent brand voice for your photography business. Brand voice is recognizable: clients notice when someone else takes over your social media.

What Shapes Brand Voice

• Language formality (formal, semi-formal, or casual)
• Narrative perspective (first, second, or third person)
• Target audience and ideal-client definition
• Market positioning
• Core values, mission, and vision

Exercises

Three-Descriptor Exercise

Choose three words that define your brand. Examples: "casual, inviting, quirky" or "nurturing, humorous, educational."

The "We're This, Not That" Framework

Refine with comparative statements: "sophisticated, but not stuffy" or "humorous, but we don't use puns."

Voice vs. Tone

Voice is the consistent brand personality. Tone adapts emotionally to each message.

Brand Vocabulary

Develop "say this, not that" lists for industry terms ("album" vs. "book," "consultation" vs. "meeting"). Then audit every touchpoint, website, email, social, proposals, for a consistent voice.

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