Your job as a creative is to serve your clients.

the job of a creative is to serve the client and the client's needs often that comes in the form of a brand guidelines if you go into Google and search that company's name and then brand guidelines you will probably find a PDF document that contains uh all their colors their Pantone colors their hex colors that they use on their website words and language that they use to describe the voice that their copy is to be written in and there will also be a set of photographic standards hopefully if there isn't then it's your job to help them Define that within the context of their brand it's really important for us because we're marketing our clients to make sure that their photo is going to match who their clients are going to come and meet right when they come into the office right aligning with that brand identity figuring out what that is because I know a lot of our clients will talk about who they want to be versus who they are and I think there's you know having that that sweet spot between those two and ensuring that's what's coming across in their photos