Mario Testino
MaRIO DE JANEIRO Testino
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Publisher
TASCHEN
ISBN-13
9783754401569
The most sought-after fashion photographer of his generation made his warmest book with almost no fashion in it. There are no couture credits here, no runway, very little that could run as an advertisement. Mario Testino pointed his camera at Rio de Janeiro and photographed skin, sun, sand, and the particular confidence of a city that treats the near-naked body as ordinary civic furniture.
The title says it plainly. MaRIO DE JANEIRO folds his own name into the city's, and the pun earns itself by feeling less like an assignment than a homecoming. The images paraphrase an idea he has returned to often, that Rio is where he feels most himself, most free of the machinery that governs his paid work.
The setting does a lot of the lifting. Rio in these pages is less a city than a physiology, a place organized around the beach, the body, and the long negotiation between vanity and ease. The photographs catch a social fact as much as a personal one: a culture in which showing skin is neither transgression nor statement but simply the weather. A photographer parachuting in would flatten that into cliche. This one clearly belongs, and the belonging shows in how little anyone bothers to perform for him.
The technique is deliberately loose. Much of it carries the on-the-fly energy of a friend with a camera instead of a crew of thirty: hard flash at a party, a phone-booth-tight crop on a torso at the beach, color pushed until the greens and the tan lines almost vibrate. It sits a long way from the controlled gloss of his studio portraits, and the looseness is the argument.
There is craft under the apparent carelessness, though. The flash is placed with a portraitist's instinct even when the subject is a stranger at a street party, and the color, however pushed, stays keyed to skin instead of spectacle. What looks like luck is a trained eye moving fast, deciding in a fraction of a second which laughing, sunburned, half-dressed body will hold the frame. The snapshot look is a choice, not a default, and it takes a career of formal control to fake this convincingly.
That looseness is also the ceiling. Sequenced at length, the celebration starts to blur; one sun-struck body gives way to another until the specificity that makes a single frame land gets diluted by sheer abundance. The hedonism is genuine and infectious, and it does not deepen. This is a mood held across a couple hundred pages, not an idea that develops.
A few images do reach past the party. A vantage from above with the city stacked toward its mountains, a quieter portrait where the sunburn and the fatigue show, a body caught mid-laugh instead of mid-pose: these hint at the book the photographer could have made if he had slowed down. He mostly chooses not to, and the choice is defensible. Not every love letter needs a thesis.
The affection survives everywhere else on his TASCHEN shelf, too. The Kate Moss collaboration, the menswear of SIR, the Italian ramble of Ciao, all show a photographer most alive when warmth outruns polish. Here the warmth is for a place, and it buys the pictures a freedom the paying work rarely allows.
The book knows exactly how much it is, and asks to be nothing more.
Critical Reception & Sentiment
"An infectious, sun-drunk love letter to Rio that runs on affection more than ideas; the celebration is genuine, though at length one radiant body blurs into the next. Take it for the energy, not the depth."